
Case Study
Subscription Software Tool
Orbis Marketing was tasked with helping a start up software service grow their business.
Our Solution
The software provides a suite of tools and automated reporting to help psychologists be more efficient with their assessments and reporting. While the company had done well with referrals they struggled to generate new traffic and customers. The Orbis Strategy was to build a high traffic campaign through google search as well as display marketing and retargeting to best showcase the brand.
What We Did
Google Advertising
Display Advertising
Audience Research and Targeting
Content Creation
Email Marketing
Copywriting
Conversion Optimization
Audience Retargeting (email lists and web visitors
Key Numbers
Optimized google campaign increase website traffic by over 20%
Overall Return on Ad Spend avg of - 680%
Projected ROAS on avg customer lifetime value - 1,350%
Ad driven subscribers had low attrition rate of 16%