
Case Study
Software As A Service
Orbis Marketing was tasked with the job of helping a hungry start up in the software space launch and scale their business.
Our Solution
The company launched in the newly competitive AI space - targeting legal professionals both on an individual and enterprise level. Orbis developed a strategy built around a mixture of high converting search campaigns mixed with high impression display and social campaigns. This allowed them to produce more consistent results and lower their cost for initial customer acquisition while still gaining brand credibility through multi channel impressions.
What We Did
Google Ads
Display/Social Ads
Strategic Messaging
Audience Research and Targeting
Creative Consulting
Copywriting
Conversion Optimization
Audience Retargeting (email lists and web visitors)
Key Numbers
Overall Launch Acquisition Costs - average $20 per sign up
ROAS based on one month subscription - 650%
Successfully drove full firm enterprise leads to direct meeting links
Over 85% top of page results on google search campaigns in ultra competitive market