Case Study

Online Ecommerce

Orbis Marketing was tasked with the job of helping a large online retailer maximize their social advertising.

Our Solution

They were struggling to properly drive the right audience to the right products and maximize their ad spend. Orbis developed a strategy built around a mixture of targeted product highlight ads mixed with high value catalog carousel ads through Meta's advantage plus system. This allowed them to produce more consistent results and lower their cost for initial customer acquisition.

What We Did

  • Social Media Advertising

  • Shopify Integration

  • Strategic Messaging

  • Audience Research and Targeting

  • Creative Consulting

  • Copywriting

  • Conversion Optimization

  • Audience Retargeting (email lists and web visitors)

Key Numbers

Overall average Return on Ad Spend of 495%

Cost per new customer acquisition dropped from $38 to $19

Optimized impression cost drove CPM from $32 per 1,000 down to $21 per 1000 to maximize target audience reach

Developed promotional strategies to maximize seasonal promotions and items. This helped better prepare inventory management as well as lessen sunk cost items.