The Orbis Difference
Our media planning and buying services are driven by our results oriented approach to advertising. The tracking of advertising results coupled with our proprietary research allow us to know where to advertise, and critically, how much to spend. Media planning and buying services include strategic advice, recommending specific media, negotiating rates and tracking results.
Orbis Marketing assists mutual fund sponsors maximize their advertising spend in a variety of ways:
- We obtain ad rates below what advertisers are able to obtain direct. In many cases, a lot lower.
- We track advertising metrics across our client base and use the resulting data to improve results.
- We use our understanding of mutual fund marketing to provide strategic & tactical support.
- We use our metrics data to guide clients on where to place–or not place–ads.
- We use our metrics and experience to assist in call to action and landing page strategies.
- If needed, we can refer you to creative firms with experience in the fund industry.
Advertising Results
Our advertising results can help you make critical decisions such as where to advertise, how to structure your offer and call to action, how much to spend for various media and what to expect.
We provide clients with detailed results on a monthly basis. The monthly reporting is designed to serve two main purposes. First, it is meant to provide accountability: how much was spent, where was it spent and what resulted from the advertising spend? Second, the report is designed with a focus on improving results over time. Key metrics are tracked & graphed and each report concludes with specific, actionable recommendations on how to optimize the advertising effort.