Case Study

Software As A Service

Orbis Marketing was tasked with the job of helping a hungry start up in the software space launch and scale their business.

Our Solution

The company launched in the newly competitive AI space - targeting legal professionals both on an individual and enterprise level. Orbis developed a strategy built around a mixture of high converting search campaigns mixed with high impression display and social campaigns. This allowed them to produce more consistent results and lower their cost for initial customer acquisition while still gaining brand credibility through multi channel impressions.

What We Did

  • Google Ads

  • Display/Social Ads

  • Strategic Messaging

  • Audience Research and Targeting

  • Creative Consulting

  • Copywriting

  • Conversion Optimization

  • Audience Retargeting (email lists and web visitors)

Key Numbers

Overall Launch Acquisition Costs - average $20 per sign up


ROAS based on one month subscription - 650%


Successfully drove full firm enterprise leads to direct meeting links


Over 85% top of page results on google search campaigns in ultra competitive market